Japan has long been one of the world’s most captivating travel destinations, with its unique blend of ancient traditions and cutting-edge modernity. In recent years, however, the country has experienced an unprecedented surge in tourism. Cities like Tokyo, Kyoto, and Osaka are seeing record numbers of visitors, and destinations once considered hidden gems are now packed with travelers eager to experience Japan’s magic. But as the tourism industry booms, concerns about sustainability, overcrowding, and the traveler experience are emerging. So, is Japan’s tourism boom sustainable, and how can you still have an unforgettable visit without feeling the impact of over-tourism?

The Surge in Japanese Tourism

Japan has long been popular with international tourists, but the reopening of borders after the COVID-19 pandemic saw an even greater influx than before. In 2023, Japan welcomed over 25 million visitors, and this number is expected to increase in 2025 and beyond. Part of the draw has been a weaker yen, making Japan more affordable than ever for international travelers, particularly those from the U.S. and Europe. Additionally, Japan’s reputation for safety, cleanliness, and unparalleled cultural experiences makes it a dream destination for many.

Kyoto: The Crowded Cultural Capital

Kyoto, famous for its well-preserved temples and geisha culture, has been one of the cities most affected by the tourism boom. The streets of Gion, once a quiet and elegant district known for its traditional tea houses and geisha performances, now see thousands of visitors daily. The Fushimi Inari Shrine, known for its striking red torii gates, is often so crowded that capturing a serene photo is nearly impossible during peak hours.

To combat overtourism, the city has started implementing restrictions, including closing off certain areas of Gion to tourists to protect the privacy of local residents and geisha. Travelers looking to explore Kyoto should consider visiting during off-peak times, such as early mornings or weekdays, or discovering lesser-known temples like Otagi Nenbutsu-ji, where over 1,000 stone statues provide a tranquil alternative to the busier sites.

Tokyo: A City of Innovation and Crowds

Tokyo is a metropolis that thrives on movement, but even this city is feeling the strain of record-breaking tourism. Shibuya Crossing, often called the busiest pedestrian crossing in the world, now sees even more foot traffic, making it difficult to navigate during rush hours. Iconic sites such as the Tokyo Skytree and Tsukiji Outer Market are packed with visitors, sometimes leading to long wait times.

However, Tokyo is also one of the easiest places in Japan to escape the crowds if you know where to look. While Shinjuku and Shibuya attract the most visitors, neighborhoods like Shimokitazawa, Yanaka, and Kagurazaka offer a more local feel, with boutique shops, quaint cafes, and a glimpse into Tokyo’s artistic and historical side. Travelers should also take advantage of Tokyo’s many green spaces, such as the East Gardens of the Imperial Palace or the lesser-visited Koishikawa Korakuen.

Mount Fuji: Beauty and Burdens

Climbing Mount Fuji has been a bucket-list experience for many, but the sheer number of climbers has led to serious environmental concerns. The official climbing season sees thousands ascending daily, leading to increased litter, safety hazards, and damage to the trails. In response, Japanese authorities are considering new regulations, including a cap on climbers per day and mandatory conservation fees.

For those who still want to experience Mount Fuji without the crowds, alternative viewpoints such as Lake Kawaguchi or Hakone provide stunning panoramas without the environmental impact. Hakone also offers hot springs with breathtaking views of the iconic mountain, making it a perfect destination for relaxation.

Sustainable Travel in Japan

While Japan’s tourism surge presents challenges, there are ways for travelers to experience the country while supporting sustainability efforts.

Travel Off the Beaten Path

Japan is more than just Tokyo, Kyoto, and Osaka. There are countless hidden gems that offer incredible experiences without the crowds:

• Shikoku: Home to the 88 Temple Pilgrimage, this island offers a spiritual and scenic retreat away from mass tourism.
• Tottori Sand Dunes: One of Japan’s most unique landscapes, perfect for adventure seekers who want to try sandboarding or camel riding.
• Kanazawa: Often called “Little Kyoto,” this city offers samurai districts, beautiful gardens, and an impressive food scene with far fewer visitors.
• Yakushima: A UNESCO World Heritage Site known for its ancient cedar forests and inspiration for Studio Ghibli’s Princess Mononoke.

Visit During Off-Peak Seasons

Japan’s cherry blossom season (March-April) and autumn foliage season (October-November) are the busiest times for tourism. Instead, consider visiting during the winter (December-February) to experience breathtaking snow-covered temples, or in the summer (June-August) to enjoy Japan’s lesser-visited coastal regions and festivals without massive crowds.

Support Local Businesses

Instead of staying in major hotel chains, opt for family-run ryokans (traditional inns) or guesthouses. Dining at local eateries rather than tourist hotspots helps distribute tourism income more evenly across the country. Japan’s countryside and smaller towns thrive on tourism revenue, and venturing beyond major cities contributes positively to these communities.

Respect Cultural Norms

With the influx of visitors, Japan has had to reinforce cultural etiquette guidelines. Visitors should remember to:

• Be quiet and respectful in sacred sites like temples and shrines.
• Avoid taking intrusive photos of geisha in Kyoto.
• Properly dispose of trash, as Japan has strict waste disposal systems.
• Follow bathing etiquette when visiting onsen (hot springs), such as showering before entering and not bringing towels into the water.

The Future of Japan’s Tourism Industry

Japan’s government is actively seeking ways to manage tourism sustainably. Measures such as tourist caps at certain sites, encouraging regional travel, and promoting sustainable tourism practices are all in discussion. As travelers, it’s essential to be mindful of the impact we leave behind. By making conscious travel decisions, visitors can help preserve Japan’s natural beauty and cultural heritage for generations to come.

Final Thoughts: Should You Visit Japan in 2025?

Absolutely! Japan remains one of the most fascinating travel destinations in the world, and with careful planning, you can have an enriching experience without contributing to over-tourism. Whether you’re indulging in a kaiseki meal in Kyoto, wandering through Tokyo’s hidden alleys, or admiring the tranquil beauty of lesser-known regions, Japan offers something for every type of traveler.

To make the most of your trip, consider traveling off-season, exploring regions beyond the tourist hotspots, and immersing yourself in Japan’s deep-rooted culture and traditions. The magic of Japan is waiting—responsibly and sustainably—for those willing to discover it.